Goal:
Create a short social ad that promotes the return of KFC’s ‘Wing It Wednesday’ campaign.

The key objectives:

• Acquire new customers to order from KFC.

• Increase traffic to all KFC sites.

• Help increase order volume.

Concept:
With only 10 seconds or less, the idea had to immediately grab the audiences attention. To do this, we came up with an idea that showcase the wings falling in slow-motion, then cutting to a wide-shot showing the iconic KFC bucket where the wings fall into.