Goal:
Create a short social ad that promotes the return of KFC’s ‘Wing It Wednesday’ campaign.
The key objectives:
Acquire new customers to order from KFC.
Increase traffic to all KFC sites.
Help increase order volume.
Concept:
With only 10 seconds or less, the idea had to immediately grab the audiences attention. To do this, we came up with an idea that showcase the wings falling in slow-motion, then cutting to a wide-shot showing the iconic KFC bucket where the wings fall into.
Goal:
Create social videos to promote the new release of NARS’ Afterglow collection.
Idea:
With the rise of beauty influencers, Millennials and Gen Z’s spend a lot of time watching beauty tutorials. Applying make-up can take a long time, what if it can be done with a wave of a wand?
Execution:
1 x Facebook video: Using one make-up look, Freeda created a fast-paced beauty tutorial, done in a TikTok style, showcasing various products and having it applied on the talent after each transition.
1 x Instagram Stories: Using one of Freeda’s existing format, Freeda Goes To…, a staff member visit the NARS store and get an ‘Afterglow’ makeover. Bringing the community along for the journey and reveal how they can get involve.
Goal:
Tell inspiring stories that resonates with Freeda’s community.
Idea:
Find talents with unique qualities who’s not afraid to use their voice to create change and make a difference.
Execution:
Have a conversation with the talent in their most comfortable space. The lengths of these videos range between 3-5mins, keeping the video informative yet entertaining.
There are several interview formats with different focus points:
Crush On features talent who’s not particularly well-known but have an
inspiring backstory.
For The Record focus on someone who’s very passionate about a specific topic.
Freeda x Tilly Lockey
An inspiring interview with Tilly Lockey, a 14 year old bionic model. She encourage others to accept their differences and be themselves.
Freeda x Poppy Wells
Poppy Wells focused on pursuing her dreams and providing for her child when she became pregnant at the age of 16. She is now a full-time primary school teacher and a part-time student.
Freeda x Venus Libido
Venus Libido is an illustrator with a large following on Instagram. She express her experience through drawing and at times, can touch on taboo topics. In this video, she share her experience of endometriosis.
Insight & Idea:
Black Friday has become a key promotional day for the UK and to participate, we have developed three social videos to help increase Deliveroo’s orders by offering customers of up 20% off from selected restaurants.
Execution:
We created three different workout-style videos to encourage people to get in shopping shape for Black Friday. The video focuses on the food, which is being used as workout equipment - drumsticks, burgers and burritos as dumbbells.
Goal:
To help build Deliveroo as the summer eating alternative, targeting customers that wouldn’t usually order during the summer period.
Idea:
Create videos that feel user-generated. To do this, we showed a tiny part of the person behind the camera.
